The Shocking Truth About “National Nutrition Month”


The Shocking Truth About “National Nutrition Month“.  March is National Nutrition Month.  In writing today’s blog post, I was interested in finding out who started and when National Nutrition Month began.

Research shows that it was launched as National Nutrition Week in 1973.  From the beginning, National Nutrition Week was enthusiastically embraced by American Dietetic Association (ADA) members as an opportunity to promote the profession as well as to serve as a vehicle for delivering nutrition education messages to the public.  It was expanded to a month in 1980.

The Shocking Truth About “National Nutrition Month”

I found it fascinating that the American Dietetic Association initiated collaboration with McDonald’s on a project called Food FUNdamentals in 1993.  Their purpose was to take National Nutrition Month messages to a much greater audience through McDonald’s 9,000 franchises. This project featured toy food characters and nutrition activity pamphlets developed by the ADA in cooperation with McDonald’s. ADA members joined forces with local McDonald’s restaurants to sponsor activities and joint promotions.  To facilitate local cooperation, the ADA and McDonald’s provided a partnership kit containing a blueprint for organizing events and maximizing media coverage. Millions of children learned about the Food Guide Pyramid through the materials distributed with this program.

“National Nutrition Month” Truth Exposed

Does anyone else see the contradiction here?  I try to understand the ADA’s desire to market their message to children and their parents via one of, if not the most popular fast food restaurants on the planet, but did that partnership send the right message?  I think it clearly implied that as far as the American Dietetics Association is concerned, McDonalds (with its menu of mostly high fat, high sugar, and high calorie food) was certainly a place to go for a nutritious, healthy meal. I can’t imagine McDonalds going along with it, if indeed, that wasn’t the message.

How ironic, that 15 years later the ADA (as well as many other “professional” organizations) is pumping out information about childhood obesity, because at this point, more than one third of children and adolescents are overweight or obese.

“National Nutrition Month” A Shocking Truth

Who do you turn to for advice on healthy eating?  Do you ask your doctor?  Your doctor’s medical school training consists of mostly how to diagnose and treat your “condition” (whatever it may be) with medication.  Very, very little time is spent in med school on nutrition and healthy eating.  The dieticians would at least have more knowledge on foods and their nutritional content, but seem to draw the line at recommending that consuming organically grown food has any superior health benefits.  The status quo is adequate in their opinion.

What about supplementing your diet with nutritional supplements? My suggestion is to go to the professionals that know what defines a premium quality dietary supplement.  Chances are very good that your doctor or dietician does NOT know what that is.

Stay tuned as we delve further into this subject of National Nutrition Month.


Lynne is a Certified Nutrition Consultant and Therapeutic Massage and Ethics Educator with extensive study in preventative nutrition and physiology. For over 35 years, Lynne has helped thousands of people through consulting, seminars and writing.

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