Tip #7 For Earth Day – Buy Products From REAL Environmental Companies


Happy Earth Day!  Our 7th and final tip for what has been a great Earth Day Week is “Buy products from REAL environmental companies.”  The reason this is more important than ever is because in a world of “spin marketing,” companies are trying to make their products look green to trick you into buying from them.  This term is called “Green Washing” and we’ll give you a simple example.  We’ve got a specific example of a company who has blatantly done this but will avoid the specifics.  If a company makes common, toxic, environmentally terrible products, but then comes out with a product with the word “Green” in it, it should raise a red flag.  Buy Products From Real Environmental CompaniesFurthermore is they aren’t committed to get rid of their toxic product, and commit to the green version, this is definitely a green washing company.  Most times the only “Green” thing about their product is the Color & that’s from artificial coloring!  To give you an example of one of the worlds greatest & longest standing environmental companies we’ve put together an “Environmental Heritage” timeline from the Shaklee Corporation.  This commitment is one of the reasons people are so loyal to the company & a big reason why we partnered with them over 35+ years ago.

Founded in 1956, Shaklee is the first company in the world to be Climate Neutral™ certified to totally offset its
greenhouse gas emissions, resulting in a net-zero impact on the environment. For more than 50 years, Shaklee
has quietly led the way in environmental stewardship and support of social causes.



1956 – Dr. Forrest C. Shaklee founds a company based on Living in Harmony with Nature® that is committed to developing
products to improve the health of people and the planet.
1960s – Shaklee introduces Basic-H® Concentrated Organic Cleaner, one of the first nontoxic, biodegradable cleaners.
1970s – Shaklee introduces one of the first biodegradable laundry detergents that contains no phosphates, nitrates, or


1985 – Shaklee is selected by the Wild Dolphin Project to provide environmentally friendly cleaning products for use
onboard their research vessel, Stenella. The Wild Dolphin Project is dedicated to studying the habitat of dolphins; the
organization’s relationship with Shaklee continues today.
1986 – Shaklee provides financial support and products for the first recorded, unsupported expedition by dog sled to
the North Pole, led by National Geographic® award-winning polar explorer, author, and educator Will Steger.
1987 – Shaklee is selected by Jacques Cousteau and the Cousteau Society to provide environmentally friendly
cleaning products for use onboard their research vessels, the Calypso and Alcyone.
1989 – Shaklee helps build schools and health clinics and plants more than 1 million trees in Asia through a partnership
with the American Himalayan Foundation, an organization chaired by Sir Edmund Hillary.
1989-90 – Shaklee provides financial and product support for a trans-Antarctica expedition led by Will Steger, the first
crossing of Antarctica on foot, covering 3,700 miles. Following this expedition, Steger testified before Congress on
polar and environmental issues and co-founded the Center for Environmental Education.


1990 – Nontoxic and biodegradable Basic-H® from Shaklee is chosen as one of the first official Earth Day products.
1991 – Shaklee household cleaners and personal care products are selected to be used in the Biosphere 2 Project in
1991 – Shaklee introduces Basic-D®, one of the first phosphate-free automatic dishwashing detergents.
1992 – Shaklee Cares®, a nonprofit organization, is established and dedicated to providing relief from natural disasters
such as tornadoes and hurricanes whose severity has been compounded by climate change.
1995 – Shaklee provides financial and product support for the third International Arctic Project led by Will Steger, the
first surface-crossing of the 2,500-mile-wide Arctic Ocean. The expedition brings information about environmental
issues and changes to the polar landscape to millions of schoolchildren worldwide.
1996 – Shaklee environmentally friendly cleaning products are selected by Ocean Alliance and the Whale Conservation
Institute to be used onboard the Odyssey, a research vessel that gathers data on contaminants throughout the
world’s oceans. This relationship continues today.
1996 – Shaklee partners with Kids for Saving Earth Worldwide to produce Earth Works Central, an environmental
resource kit for schools, parents, and community organizations.
1998 – Shaklee becomes a Charter Partner of the U.S. EPA’s Climate Wise Program, which set aggressive corporatewide
greenhouse gas reduction goals.


2000 – Shaklee becomes the first company in the world to be Climate Neutral™ certified to totally offset its greenhouse
gas emissions, resulting in a net-zero impact on the environment.
2000 – Shaklee opens its World Headquarters, one of the first green, energy-saving, award-winning buildings designed
using sustainable materials, including certified sustainable wood, recycled carpets, and recycled plastics. In 2001,
Shaklee received the Savings by Design Energy Efficiency Integration Award from the American Institute of
2005 – Shaklee becomes a major partner of the Green Belt Movement, founded by Dr. Wangari Maathai, the 2004
Nobel Peace laureate.
2006 – Dr. Wangari Maathai becomes the Global Ambassador for A Million Trees. A Million Dreams™, a Shaklee
environmental campaign that raises awareness of global climate change and initiates efforts to plant trees in North
America and Africa.
2006 – Shaklee becomes a Charter Partner of the U.S. EPA’s Climate Leaders program and pledges to maintain a netzero
impact on climate change and offset 100% of its greenhouse gas emissions through 2009.
2006 – Shaklee is commended by President Bill Clinton and recognized at the Clinton Global Initiative for its leadership
in becoming carbon neutral and creating renewable energy in Africa.
2007 – Shaklee becomes a founding member of the Business Council on Climate Change, an organization of
businesses that serves as an inspiration and model of global climate stewardship by implementing effective and
economically sound solutions to climate change.
2007 – Shaklee partners with Millennium Promise to facilitate direct emissions reductions by providing sustainable solar
energy to electrify villages in Malawi, a democratic country in southeastern Africa. Millennium Promise is an
organization established by Dr. Jeffrey D. Sachs that prototypes ways to implement the United Nations’ Millennium
Development Goals.
2007 – Shaklee provides financial and product support for polar explorer Will Steger and his GlobalWarming101.com
expedition. This expedition includes an extensive educational outreach campaign to students throughout America to
raise awareness of the impact of global climate change on five Inuit communities in the Arctic.
2007 – Shaklee is the first consumer products company to offset 100% of its greenhouse gas emissions through the
U.S. EPA Climate Leaders program and use 100% green power.
2007 – Shaklee is selected by the nation’s leading child advocacy group, Healthy Child Healthy World, to be the
exclusive partner for a new video, Creating Healthy Environments for Children.
2007 – Shaklee is selected by the producers of The 11th Hour, a feature-length documentary narrated by Leonardo
DiCaprio, as a partner for its exemplary environmental leadership.
2008 – Shaklee named to the Top 20 Retail Partner list by the EPA Green Power Partnership in recognition of being a
top purchaser of green power.
2009 – Shaklee achieves EPA Climate Leaders goal of net-zero US greenhouse gas emissions from 2006-2009.
2009 – Shaklee commemorates the planting of the 1 millionth tree, a culmination of a three year campaign, “A Million
Trees. A Million Dreams, with program Ambassador and 2004 Nobel Peace Prize Laureate Dr. Wangari Maathai and
California Governor Arnold Schwarzenegger.

Greenhouse Gas Reduction Projects, Another Reason To Buy Products From REAL Environmental Companies

Offset projects:

• Shaklee converts boilers in the Portland School District from oil to natural gas.
• Shaklee sponsors a rural electrification project in Sri Lanka and India to replace kerosene lamps and diesel
generators with solar photovoltaics that reduce greenhouse gas emissions and improve health for rural-dwelling
• Shaklee supports the construction of the Rosebud Sioux Tribe Wind Turbine Project, the first large-scale Native
American owned and operated wind turbine.
• Shaklee supports a project to convert San Bernardino County school buses from petroleum-based diesel fuel to
biodiesel fuel formulated from recycled cooking oil.

Awards Bestowed on Shaklee

1990 Family Circle® Green-Chip Award as one of the 10 most environmentally conscious companies.
2001 Governor’s Environmental and Economic Leadership Awards—Certificate of Recognition—from the
California Environmental Protection Agency.
2001 The Edmund G. “Pat” Brown Award from the California Council for Environmental and Economic Balance.
2001 Savings by Design Energy Efficiency Integration Award, co-sponsored by the American Institute of
Architects and California Council.
2001 Vision for Tomorrow Award from the Direct Selling Association.
2002 U.S. Environmental Protection Agency Climate Protection Award.
2002 Environmental Stewardship Award from Social Accountability International.
2003 Gold Medal Award for Environment & Sustainability from the Nutrition Business Journal®.
2003 National Environmental Excellence Award from National Association of Environmental Professionals.
2006 The U.S. EPA recognizes the Shaklee pledge as a Climate Leaders partner to maintain net-zero
greenhouse gas emissions from 2006 to 2009.
2007 Shaklee is honored with a Global Green USA Organizational Design Award for its outstanding leadership
effecting positive environmental change.
2007 Shaklee is designated a Green Power Partner by the U.S. Environmental Protection Agency.
2008 Shaklee Corporation is honored with a Stevie Award at the Sixth Annual American Business Awards for
Best Corporate Environmental Responsibility Program.
2008 Shaklee named to the Top 20 Retail Partner list by the EPA Green Power Partnership in recognition of
being a top purchaser of green power.
2009 Roger Barnett is honored with a Clean Air Award by Breathe California in recognition of Shaklee
Corporation’s contributions to reducing global warming and improving air quality.
2009 Shaklee is honored with the Business Environmental Award for Sustainability from Acterra: Action for a
Healthy Planet.
2009 Shaklee is honored with a Green Power Leadership Award from the U.S. Environmental Protection Agency,
in recognition of its commitment and contribution to helping advance the development of the nation’s voluntary
green power market.
2010 Shaklee is honored as an Industry Innovator by Climate Counts for the company’s leadership in taking
voluntary action to address climate change.

So the real moral of the story is….. look for companies who really act to make the environment & the world a cleaner, better place.  Don’t support a company who cares so little about you and the earth that they will “trick” & lie to you just to get their hands on your hard earned money.  Buy products from REAL environmental companies.


Related Articles: [ “What is the history of Earth Day? EPA Planet Polls” http://thehealthykey.com/?p=475 ] & [ “Shaklee Products Going Strong In White House” – http://thehealthykey.com/?p=152 ]



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